Values-aligned
Sales Training

Where integrity meets performance.

Ethical selling.
Commercial impact.

Two professionals, a man and a woman, stand outside engaging in conversation. The man is holding a tablet and wearing glasses, while the woman holds a coffee cup and is dressed in business casual attire. Two other people are walking in the background near a modern building with reflective glass windows and greenery.

We help values-led teams improve sales performance and revenue.

Combining workshops with in-field coaching, our programs are designed to sharpen selling skills, strengthen integrity-first practices and develop new habits.

Expect healthier pipelines, stronger qualification, and steadier forecasts. Immediate lift and long-term gains - without pressure tactics.

See our approach

Our Programs

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Sales CheckUp™ (Sales Force Audit)

Field observation and one-on-one interviews to pinpoint what’s working and what’s missing - plus a clear, prioritized improvement plan for your sales department.

Sales team practicing consultative skills during a workshop

E.P.I.C.™
Sales Force Effectiveness (SFE)

A four-part, values-aligned program that upgrades how your team sells, manages, and coaches - building consistent habits, higher productivity, and more predictable revenue.

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Trade Show Training

From pre-show targeting to post-show follow-up, strengthen your team’s preparation, booth practice and follow-up to maximize ROI.

Learn more

Proven sales programs

Delivered across teams and markets by Norlumen
and other Madison Method™ partners

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10 000+

sales professionals trained

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36

countries delivered

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30+

years of sales training

Trusted by leaders

  • "Positive ROI"

    The measurable and positive impact on our sales organization's engagement and performance has resulted in a very positive ROI. Particularly the hands-on, in the field engagement is a strength rarely found in typical consulting firms.

    -EVP, Integrated Logistics Company

  • "Very satisfied with the process and results obtained"

    Following the completion of the sales audit, we were provided with detailed and accurate report including field relevant, actionable recommendations. We were very satisfied with the process and the results obtained.

    -General Manager, Medical Device Company

  • "Actionable recommendations for improvements"

    The Sales CheckUp™ audit gave me a new view on our organization. The hands on and practical approach is useful and provides actionable recommendations for improvements of the sales organization.

    -CEO, International Services Provider

  • "Identified the true strengths and weakness"

    Not only were our sales personnel interviewed in an office environment but they were also accompanied during customer calls to identify the true strengths and weakness through detailed field observations.

    -General Manager, Medical Device Company

  • "Very useful in helping our newly hired business development executive"

    I felt the insights and action plan we created together were very useful in helping our newly hired business development executive approach his role more successfully.

    -CEO, Market Research Agency

 Frequently Asked Questions (FAQs)

Last updated: 21 October 2025

  • We work with your sales personnel to strengthen pipelines, deepen customer conversations and improve sales force effectiveness - with selling that feels respectful and honest.

  • We deliver onsite, remote, or hybrid—whatever fits your team.

    A typical rhythm is an interactive workshop followed by live coaching for real deals. Groups are kept small or 1-on-1 for customized practice.

    We train in English and can add local support when needed. Everything is designed to be practical and usable right away.

  • Yes. A pilot is a short, fixed-scope engagement that lets you test fit and impact. It usually includes a light assessment, core sales training, live coaching, and a brief summary of outcomes for your leaders.

Contact Us

Contact us to book a short discovery call to explore fit and next steps.